L-R. Head,Sales,Marketing & Strategy, Gerald Oputa; National Sales Manager,Folorunsho Alaran; Mrs. Chinelo Umeh,Regulatory Affairs Manager;MAXWELL,the Wellocrat; GMD/CEO,Dr. Stella Okoli;ED,General Duties/ Finance; Muyiwa Kayode,MD USP Brand Management.
Democracy is defined as government of the people, by the people and for the people. It is reputed to be the most acceptable form of government in any civil society that worth its weight in gold. Emzor Pharmaceutical is taking a cue from this concept as it recently came up with a new coinage cum marketing buzzword “Wellocrat” a la Democrat. According to the management of the company, the new concept captures the company’s driving vision to ‘see a world where unlimited wellness is made available to all and is affordable by all’.
The buzzword as far as healthcare is concerned denotes wellness for everybody just as democracy is synonymous with government of the people, by the people and for the people.
Speaking on the vision driving the organization in her welcome address at the unveiling of the Emzor Brand Ambassador, Maxwel l- the Wellocrat, Group Managing Director/CEO, Emzor Pharmaceutical Industries, Dr. Stella Okoli, OON, explains, is to see a world where unlimited wellness is made available to all and is affordable by all. As a first step towards achieving the vision, the company Dr. Okoli discloses has remained consistently true to providing high quality healthcare products made available at prices which create value for all stakeholders.
Having stayed true to its noble vision, the company established almost three decades ago , from that humble beginning, has become a household name in Nigeria and beyond, parading a range of high quality healthcare products that have earned the trust of the consumers in general.
“Our company was established at a time the industry was dominated by powerful multinational corporations and no one gave us a chance. But with each step we take, we believe our actions must be aimed at making our world a better place and helping people live a healthier happier life. For us at Emzor, there is nothing more fulfilling than seeing people healthier, happier and more active. For every healthy person who has ever used an Emzor product we find Joy and a million reasons to give thanks to God”, explains the Group Managing Director.
With all the above already taken care at the back end, the company had always believed that one day “we will see that ideal world of ‘wellness for everybody’ otherwise called Emzor Wellocracy”. Indeed, the above stated expectation became a reality last Friday at an event at the Ambassador Hotel, Ikoyi, Lagos. It turned out as a further confirmation of the company’s solemnity at making ‘wellness for everybody’ a reality as the company unveils its Brand Ambassador to be saddled with responsibility of taking the message to all and sundry within Nigeria and its markets outside the shores of the nation.
The Maxwell concept is relatively unique. Instead of the popular idea of using a celebrity as Brand Ambassador, the Emzor unveiled Maxwell, is a cartoon character, it will be the harbinger of the good tidings of ‘wellocracy’ – wellness for all messages. Maxwell, according to Mrs. Uzoma Ezeoke, Executive Director, General Duties/Finance, Emzor, was derived from a combination of two critical words that mean so much to us in Emzor. They are ‘maximum’ and ‘wellness’ maximum wellness is what we guarantee our consumers. That is the root words for “Maxwell”. So the Brand Ambassador, Maxwell will spread the gospel of maximum wellness for all, she explains.
The Executive Director further discloses that Emzor has about 100 product brands including OTC Medicines, Prescription Only Medicines (POM) as well as hospital equipment and consumables on its stable. “All these our products in new attractive packaging that meets the highest international standards will be taken to consumers by our newly unveiled Maxwell –the Wellocrat”.
Also speaking in a chat with Brandcrunch on the rationale for Maxwell, Muyiwa Kayode, CEO, USP Brand Management Consultants, the Consultants responsible for this and other Emzor Pharmaceutical marketing and communication initiatives, emphasises that Maxwell aligns very well with the vision of the company.
According to Kayode, Maxwell as a cartoon character, it could be adapted to suit a thousand and one situations and this can be done with a lot of fun especially to the target audience. Apart from this, Maxwell represents maximum wellness, as a carton character, it cannot fall sick, it can go everywhere without getting tired, it’s am embodiment of Emzor’s vision of perfect health for its consumers and target audience.
“As the Emzor’s Brand Ambassador, Wellocrat will be deployed in a series of communications materials for the company’s various brands. It will take Emzor’s product brands to far and near for the company. It will be easy and fun managing Maxwell as our Amdassador”.
This is one beautiful effort at building real brands that will go places for the company and the country. The reality, according to the USP CEO, is that Africans are not building brands and that is why there is so much poverty in the region. “When you build indigenous brands you are creating wealth rather patronizing imported products. This is at the core of our existence as a company, we are very passionate about it and always feel very happy to work with clients on such project”.
Wale Obadeyi, CEO, Maximargins also reflects on Maxwell – the Wellocrat campaign, ‘maximum wellness’ as unveiled is a relatively innovative and daring campaign. Obadeyi envisages that when fully deployed, the concept might compel a rethink among brand owners who currently find it the ‘in-thing’ to deploy celebrities brand ambassadors. This submission might be apt when one considers the Tiger Woods and Oscar Pistorius of this world, similarly, many Nigerian celebrity brand ambassadors who have become brand ‘eroders’ no thanks their many scandals and emotional swings. One caveat, he pointed out however, Maxwell – the Wellocrat must be supported with viable campaign ideas every step of the way as it trudges on in its “maximum wellness” campaign.
Impressed with the unfolding campaign, the Group MD/CEO sees it as a new development in the life of the company confirming the Maxwell cartoon character encapsulates the company’s belief in a world where wellness is available to all and affordable by all. “This is the world of Emzor Wellocracy!”, she declares
President Goodluck Ebele Jonathan has reiterated his immense appreciation of Chief Tony Anenih’s steadfast dedication and commitment to peace, unity and progress in Nigeria.
Writing to felicitate with Chief Anenih on the occasion of his 81st birthday tomorrow, August 4, 2014, President Jonathan also applauded the elder statesman’s leadership qualities, courage and forthrightness.
“On behalf of my family, the Government and people of the Federal Republic of Nigeria, and on my own behalf, I extend very warm felicitations to you as you turn 81.
“Your uncommon leadership qualities, courage, forthrightness, and evident faith in the peace, unity, progress, and prosperity of our dear nation have seen you remain one of Nigeria’s most highly respected political icons over the years.
“You have constantly given unstinting support to our Administration and patriotic service to the Fatherland. For this, we remain eternally thankful,” the President wrote.
He prayed that God Almighty will continue to bless Chief Anenih with many more years of fulfillment and enduring well-being.
The President has similarly written to congratulate Dr. (Mrs.) Stella Okoli on her 70th birthday, extolling her courageous life of uncommon accomplishments and selfless service to others.
“On behalf of my family, the Government and people of the Federal Republic of Nigeria, and on my own behalf, I extend very warm felicitations to you on the occasion of your landmark 70th birthday anniversary.
“Your life of uncommon accomplishments, lived with unwavering commitment to the highest ideals of diligence, selfless service, courage, and abiding faith, is an enduring source of pride and inspiration to generations of Nigerians – male and female.
“I join your family and friends in thanking Almighty God for your life and praying that He continues to protect and prosper you, even as He blesses you with robust health and many more years of abiding fulfillment,” President Jonathan wrote.
He wished her very happy birthday anniversary celebrations.
Special Adviser to the President
(Media & Publicity)
August 3, 2014
The symposium which took place on December 14, 2013 was sponsored by Emzor Pharmaceutical Industries Ltd and was centered on the topic:
“Control and Management of Malaria in Liberia, the way forward“.
In attendance were the top echelon in Liberian healthcare sector- the “who is who”. And these include:
The Liberia Minister of Health, the Liberia Chief Medical Officer, President of Liberia Medical and Dental Association, Chairperson of Liberia College of Physicians, CMO JFK memorial hospital, the Coordinator National Malaria Control and Prevention Program Liberia, Professors of Medicine, Expatriates and NGOs such as USAID, and other practicing Medical Practitioners.
The highpoints of the occasion was the presentation on malaria control, management, the way forward in Liberia.
It was a great opportunity to introduce our highly rated antimalarial – LOKMAL
The presence of the members of staff of Emzor added color to the event
It was a very successful program as there were encomiums for the Emzor Group from all quarters starting from the top most at the policy level to the Medical doctors in practice.
In the bluelake city of Oguta in Imo state, Emzor in conjunction with Excellent Men club Oguta, carried out a mass de worming program for children between ages 6mths to 12yrs. The president of the club, Dr Oputa C. a consultant physician with the Federal Teaching Hospital Abakiliki, explained the benefits of mass de worming and thanked Emzor for coming to the communities’ aid.
Our own Gerald Oputa (HMSS) is a member of this club and back to school packs were given to the de wormed children
The Emzor Sales and Marketing team held their annual conference from 13th to 17th Jan 2014 at the Ambassadors Hotel Ikoyi.
As part of our reward culture, the following staff was awarded prizes for various outstanding performances:
Peter Ikulayo (BDM North East) and Mrs Chovwe Emaniru (BM Healthy Living) were awarded for excellence performance award 2013
Amaka Nwafor (BDE): The sales rep with the highest sales of promoted products
Raji Charles Ayobode (BDE): The sales rep with the highest sales
Lucky Odiase (BDE): Best rep for the year.
Emzor Wellness Foundation in conjunction with COF carried out a medical mission in Okirika, Rivers State. The mission involved de worming all children within ages 6mths to 2yrs and also carried out blood sugar and blood pressure checks for adults.
During the mission, doctors were on hand to counsel patients.
On Sat. 9th March 2013, Emzor Pharmaceutical Industries Ltd was fully represented in The Redeemed Evangelical Mission (TREM) Global impact medical fair held at Ifelodun community Magboro Ibafo, Ogun state.
A total number of 300 adults and children were dewormed. Every de wormed child got a gift of Emzor Paracetamol Exercise book and sharpener. The community elders showed profound gratitude for the mass de worming exercise held in their community and asked for more of it from Emzor.
In quick response to the cry for help in various refugee camps following the flood disaster that befall various riverine arrears in Anambra State, Managements of Emzor Pharmaceuticals, and Chike Okoli Heart Foundation have donated relief materials to the victims.
Handing over the material at two different camps of Onitsha and Aguleri, the Managing Director, Emzor Pharmaceuticals, Dr. (Mrs.) Stella Okoli in the company of the Vice-Chancellor, Nnamdi Azikiwe University, Prof. Boniface Egboka and some Emzor distributors said the gesture was to assist and encourage the victims,.
Describing the situation as hazardous and most pathetic, Dr. Okoli called on world relief agencies, non-governmental Organisations, well meaning Nigerians, corporate Organisation and individuals to come to the aid of the victims as what is seen on ground is far above what is seen on television and pages of newspapers.
“It is unfortunate that Anambra State has been submerged in water in a state of emergency. There are urgent needs for all hands to be on deck to help as the state government does not have the capacity to do much. The case is terrible, heartbreaking “… she said, weeping.
While personally administering the children with worm expeller, the Chairman, Chike Okoli Heart Foundation called for the provision of medical services for all the camps to avoid outbreak of epidemic which will create more loss in the already monumental loss.
Also speaking, the Vice-Chancellor, Nnamdi Azikiwe University, Prof. Boniface Egboka while thanking Dr. Okoli for her humanitarian gesture called on government to move fast to rescue the situation.
He blamed the situation partly on non-challant attitude and lack of attention to words and advise of professionals by both government and the people.
The Professor of Hydro-geology said that the consequences of the situation will be multiple and spiral and therefore called on world relief agencies, non-governmental Organisations and good spirited individuals to see the urgent need to help.
Responding, Bishop Anglican Diocese of Ofemmiri, Rt. Rev. Henry Okeke thanked Dr. Stella Okeke for her kind gesture and assured her that the materials will be adequately distributed to 3,500 refugees at the Ontisha Camp.
The President-General, Aguleri Town Union at the Aguleri Camp thanked Dr. Okoli and promised that the materials will be evenly distributed among the 4,670 victims at the camp.
Apart from the donations, Chike Okoli Heart Foundation ran various heart related tests for victims of the flood.
Emmanuel C. Ojukwu
Information and Public Relations
Emzor has become a household name in Nigeria and a leader in the pharmaceutical market that is known for quality products at prices that offer real value. These products are widely distributed throughout Nigeria and the West African coast. Our commitment is to produce and deliver flawless products on time and every time.
My Beloved Family, Friends & Associates,MY HEART IS FULL OF GRATITUDEOn behalf of the Board, Management and Staff of Emzor Group, I write to express my sincere gratitude to you for honouring us with your esteemed presence, at the Emzor Annual Thanksgiving Dinner.We appreciate your love and unflinching support for our dear organisation and our wide range of quality pharmaceutical products. You have lifted our spirit and trengthened our feet for the journey in the years ahead.
You have also shown without doubt, that Emzor holds a special place in your heart and you have demonstrated your fellowship with us in giving thank to God for his kindness and his mercy.Once again we say a Big Thank You for your presence. May the Good Lord richly bless you and reward you. We wish you a festive season full of Joy and Unlimited Wellness.Merry Christmas and Wonderful New Year
Dr. Stella Okoli, OON