“All Emzor products are approved and licensed by the National Agency for Food and Drugs Administration and Control (NAFDAC). Emzor obtained the ISO certification in 2009 and upgraded to the higher quality standard of ISO 9001: 2008 in 2010. Furthermore, we are expanding capacity to meet the ever-increasing demand of our people for Emzor brands of pharmaceutical products.‘
“Our philosophy of wellocracy is hinged on our unyielding belief in seeing an ideal
world, in which there is wellness for everybody, at an affordable price.
Therefore, Maxwell, our brand icon, all of us at Emzor and those who use our
products, are Wellocrats.”
Maxwell, the Wellocrat, therefore, has the onerous task of taking Emzor’s
message of maximum wellness for all, at an affordable price, far and wide, in
the coming days
Emzor has unveiled her new Brand Ambassador and Mascot, which is an animated personality named MAXWELL. MAXWELL as the name implies, is an acronym for “Maximum Wellness”.
It is the new face that will be seen in all Emzor Adverts, Products and promotional materials for the Emzor range of products. Maxwell will be promoting Emzor Wellocracy which seeks to make Unlimited Wellness available to all and affordable by all
Unlimited Wellness: Our Promise,Our passion.
At Emzor, Unlimited Wellness is our promise to all our stakeholders-investors, customers (internal and external) and our operational communities. The Emzor people are passionate about the possibility of unlimited wellness to all stakeholders from cradle to grave. For every contact and interaction, we believe all stakeholders must derive maximum value from such relationships.
For every investor, we deliver good Return On Investment (ROI); for every consumer, we deliver qualitative products and services; for every employee, we guarantee a fertile environment for career and balanced fulfillment; for every supplier, we provide a value added business opportunity. Little wonder we are called the Wellness Company.
Welcome to Emzor, the home of UNLIMITED WELLNESS; the world of PEOPLE filled with PASSION for POSSIBILITIES of UNLIMITED WELLNESS.
L-R. Head,Sales,Marketing & Strategy, Gerald Oputa; National Sales Manager,Folorunsho Alaran; Mrs. Chinelo Umeh,Regulatory Affairs Manager;MAXWELL,the Wellocrat; GMD/CEO,Dr. Stella Okoli;ED,General Duties/ Finance; Muyiwa Kayode,MD USP Brand Management.
Democracy is defined as government of the people, by the people and for the people. It is reputed to be the most acceptable form of government in any civil society that worth its weight in gold. Emzor Pharmaceutical is taking a cue from this concept as it recently came up with a new coinage cum marketing buzzword “Wellocrat” a la Democrat. According to the management of the company, the new concept captures the company’s driving vision to ‘see a world where unlimited wellness is made available to all and is affordable by all’.
The buzzword as far as healthcare is concerned denotes wellness for everybody just as democracy is synonymous with government of the people, by the people and for the people.
Speaking on the vision driving the organization in her welcome address at the unveiling of the Emzor Brand Ambassador, Maxwel l- the Wellocrat, Group Managing Director/CEO, Emzor Pharmaceutical Industries, Dr. Stella Okoli, OON, explains, is to see a world where unlimited wellness is made available to all and is affordable by all. As a first step towards achieving the vision, the company Dr. Okoli discloses has remained consistently true to providing high quality healthcare products made available at prices which create value for all stakeholders.
Having stayed true to its noble vision, the company established almost three decades ago , from that humble beginning, has become a household name in Nigeria and beyond, parading a range of high quality healthcare products that have earned the trust of the consumers in general.
“Our company was established at a time the industry was dominated by powerful multinational corporations and no one gave us a chance. But with each step we take, we believe our actions must be aimed at making our world a better place and helping people live a healthier happier life. For us at Emzor, there is nothing more fulfilling than seeing people healthier, happier and more active. For every healthy person who has ever used an Emzor product we find Joy and a million reasons to give thanks to God”, explains the Group Managing Director.
With all the above already taken care at the back end, the company had always believed that one day “we will see that ideal world of ‘wellness for everybody’ otherwise called Emzor Wellocracy”. Indeed, the above stated expectation became a reality last Friday at an event at the Ambassador Hotel, Ikoyi, Lagos. It turned out as a further confirmation of the company’s solemnity at making ‘wellness for everybody’ a reality as the company unveils its Brand Ambassador to be saddled with responsibility of taking the message to all and sundry within Nigeria and its markets outside the shores of the nation.
The Maxwell concept is relatively unique. Instead of the popular idea of using a celebrity as Brand Ambassador, the Emzor unveiled Maxwell, is a cartoon character, it will be the harbinger of the good tidings of ‘wellocracy’ – wellness for all messages. Maxwell, according to Mrs. Uzoma Ezeoke, Executive Director, General Duties/Finance, Emzor, was derived from a combination of two critical words that mean so much to us in Emzor. They are ‘maximum’ and ‘wellness’ maximum wellness is what we guarantee our consumers. That is the root words for “Maxwell”. So the Brand Ambassador, Maxwell will spread the gospel of maximum wellness for all, she explains.
The Executive Director further discloses that Emzor has about 100 product brands including OTC Medicines, Prescription Only Medicines (POM) as well as hospital equipment and consumables on its stable. “All these our products in new attractive packaging that meets the highest international standards will be taken to consumers by our newly unveiled Maxwell –the Wellocrat”.
Also speaking in a chat with Brandcrunch on the rationale for Maxwell, Muyiwa Kayode, CEO, USP Brand Management Consultants, the Consultants responsible for this and other Emzor Pharmaceutical marketing and communication initiatives, emphasises that Maxwell aligns very well with the vision of the company.
According to Kayode, Maxwell as a cartoon character, it could be adapted to suit a thousand and one situations and this can be done with a lot of fun especially to the target audience. Apart from this, Maxwell represents maximum wellness, as a carton character, it cannot fall sick, it can go everywhere without getting tired, it’s am embodiment of Emzor’s vision of perfect health for its consumers and target audience.
“As the Emzor’s Brand Ambassador, Wellocrat will be deployed in a series of communications materials for the company’s various brands. It will take Emzor’s product brands to far and near for the company. It will be easy and fun managing Maxwell as our Amdassador”.
This is one beautiful effort at building real brands that will go places for the company and the country. The reality, according to the USP CEO, is that Africans are not building brands and that is why there is so much poverty in the region. “When you build indigenous brands you are creating wealth rather patronizing imported products. This is at the core of our existence as a company, we are very passionate about it and always feel very happy to work with clients on such project”.
Wale Obadeyi, CEO, Maximargins also reflects on Maxwell – the Wellocrat campaign, ‘maximum wellness’ as unveiled is a relatively innovative and daring campaign. Obadeyi envisages that when fully deployed, the concept might compel a rethink among brand owners who currently find it the ‘in-thing’ to deploy celebrities brand ambassadors. This submission might be apt when one considers the Tiger Woods and Oscar Pistorius of this world, similarly, many Nigerian celebrity brand ambassadors who have become brand ‘eroders’ no thanks their many scandals and emotional swings. One caveat, he pointed out however, Maxwell – the Wellocrat must be supported with viable campaign ideas every step of the way as it trudges on in its “maximum wellness” campaign.
Impressed with the unfolding campaign, the Group MD/CEO sees it as a new development in the life of the company confirming the Maxwell cartoon character encapsulates the company’s belief in a world where wellness is available to all and affordable by all. “This is the world of Emzor Wellocracy!”, she declares
President Goodluck Ebele Jonathan has reiterated his immense appreciation of Chief Tony Anenih’s steadfast dedication and commitment to peace, unity and progress in Nigeria.
Writing to felicitate with Chief Anenih on the occasion of his 81st birthday tomorrow, August 4, 2014, President Jonathan also applauded the elder statesman’s leadership qualities, courage and forthrightness.
“On behalf of my family, the Government and people of the Federal Republic of Nigeria, and on my own behalf, I extend very warm felicitations to you as you turn 81.
“Your uncommon leadership qualities, courage, forthrightness, and evident faith in the peace, unity, progress, and prosperity of our dear nation have seen you remain one of Nigeria’s most highly respected political icons over the years.
“You have constantly given unstinting support to our Administration and patriotic service to the Fatherland. For this, we remain eternally thankful,” the President wrote.
He prayed that God Almighty will continue to bless Chief Anenih with many more years of fulfillment and enduring well-being.
The President has similarly written to congratulate Dr. (Mrs.) Stella Okoli on her 70th birthday, extolling her courageous life of uncommon accomplishments and selfless service to others.
“On behalf of my family, the Government and people of the Federal Republic of Nigeria, and on my own behalf, I extend very warm felicitations to you on the occasion of your landmark 70th birthday anniversary.
“Your life of uncommon accomplishments, lived with unwavering commitment to the highest ideals of diligence, selfless service, courage, and abiding faith, is an enduring source of pride and inspiration to generations of Nigerians – male and female.
“I join your family and friends in thanking Almighty God for your life and praying that He continues to protect and prosper you, even as He blesses you with robust health and many more years of abiding fulfillment,” President Jonathan wrote.
He wished her very happy birthday anniversary celebrations.
Special Adviser to the President
(Media & Publicity)
August 3, 2014